Just as well that at ProCo we have a dedicated data team - good people who know data and love the challenge of making your data work for you!
There is building pressure from government and environmental initiatives where quality really is taking precedence over quantity, using insight to target people more effectively. Being a Royal Mail accredited mailing house we have to adhere to certain criteria. Each year, 250,000 people join the mail preference service (MPS), 1.5m households move, 700,000 people in the UK die, & B2B data decays at a rate of 37.7% a year.
We will format your data and mail sort for the best discount to meet the delivery date. This includes downstream access with mail partners offering further discounts and specific drop dates. We offer a full range of consumer cleansing services including; Postcode Address File (PAF), MPS, National Change Of Address (NCOA), Electoral Roll, Gone Away Suppression and duplicate detection. Also, cleansing for business data. For those who really want an insight into enhancing their data, a MOSAIC profile will provide demographic variables to provide truly targeted marketing.
In short, we understand that your data is vital to your company's success, that’s why we treat it with the utmost respect! It’s a big compliment to be trusted with our customers data so we do everything possible to keep it protected and to get the most out of it for your business campaigns. Whether it’s to be used as a standard black and white campaign, or whether it needs intelligent rules based control for a highly targeted mailer, ProCo’s experience can solve your data requirements.