Choose a service from below:
- Digital marketing
- Direct mail
- Print production
- Fulfilment, distribution & storage
- Reward programmes
- Support desk services
At ProCo, we are committed to producing your direct mail campaigns to your exact specifications – on time and on budget.
Experienced account managers
Our DM experts understand the complexities and importance of data management, targeted segmentation, personalisation, production efficiency and response handling.
A complete service offering
Our 3 volume enclosing machines work day and night to ensure our direct mail work is inserted, sealed and caged ready to be collected. Camera matching technology ensures the accuracy and integrity of high volume personalised material throughout the production process.
We handle the brief, sort the data, print the base stock, laser the letters, print the BRE's, inkjet the PPI and enclose the packs.
Variable Data Publishing (VDP) technology and targeted segmentation
Today, highly personalised direct mail can achieve far higher response rates than traditional DM, often upwards of 20%. Variable Data Publishing (VDP) technology enables marketers to target individuals with specific messages and imagery, and can create the most tailored campaigns possible. Every campaign can ride on literally any number of value propositions. It doesn’t matter whether you’ve segmented your customer/prospect list into two or two thousand groups – a relevant proposition can be delivered to each.
Data hygiene
Our data hygiene process results in highly accurate and cost effective data processing, enhancement and management, ensuring maximum responsiveness to your direct marketing activity.
We can match, cleanse, cross reference and reformat your data or provide a flexible, accurate de-duplication service that includes the ability to perform hierarchical de-duplication, merge and purge at various levels to protect your brand and eliminate wastage costs by making sure communications are not sent multiple times.
We work with Experian Intact to deliver the most thorough suppression of data on people who are not going to respond to your communications because they no longer live at that address or they're not the correct recipient for the message.
We offer more environmentally friendly levels of mailing data due to our data hygiene processes, less ink coverage and recycled envelopes.
